01BRANDING
Make an existing platform unmistakably yours.
Logo, colour, packaging, manuals, accessories and selected digital touchpoints — without changing the vehicle architecture.
01 / CUSTOMIZATION OPTIONS
E-Bike Customization: Brand, Components and Configuration
Choose what changes, understand what it affects, and build a specification that is ready for engineering review — not a vague promise to “customize anything.”
- 03
- Customization levels
- 02
- China-based engineering and manufacturing teams
- EU · US · JP
- Market routes supported
BASE PLATFORMConfigure the product,
not just the paint.
not just the paint.
01 Brand system
02 Component tier
03 Market setup
START WITH THE COMMITMENT
Three ways to make the product yours.
Most programmes begin with branding, then add component or structural changes only where the commercial case requires them.
02COMPONENTS
Build the specification around your channel.
Select the motor, battery, drivetrain, brakes, display and supporting hardware around a target market and retail position.
03STRUCTURAL ODM
Develop a product competitors cannot source.
Move into frame geometry, dedicated tooling and bespoke housings when an existing platform no longer fits the brief.
BRANDING
One platform.
A complete brand system.
Branding is treated as a controlled production specification: approved artwork, approved colour and repeatable application across the vehicle and delivery experience.
01 / VEHICLE IDENTITY
Logo, paint and finish.
Packaging
Carton, inner packaging, manuals and regulatory labels aligned to your route to market.
Digital touchpoints
Available display boot screens, serial-number logic, QR coding and white-label requirements.
Approval before production
Vector artwork and colour references are checked before the approved sample becomes the production standard.
COMPONENT SELECTION
Start with a tier.
Then tune the spec.
The tiers are commercial starting points, not locked packages. Upgrade the systems that create value in your channel and keep the rest disciplined.
| System | 01Standard | 02Upgraded | 03Premium |
|---|---|---|---|
| Motor architecture | Rear hub | Mid-drive | High-output mid-drive |
| Battery direction | Integrated pack | Removable pack | High-capacity pack + smart BMS |
| Rider input | Cadence sensor | Torque sensor | Torque + speed sensing |
| Drivetrain | 7-speed | 8-speed | 9 / 10-speed |
| Braking | Mechanical disc | Hydraulic disc | Performance hydraulic |
| Display | Monochrome LCD | Connected display | Colour TFT + app connection |
| Suspension | Coil fork | Lockout fork | Air suspension |
COMPLETE VEHICLE
Configuration is more than a parts list.
Vehicle-level decisions are locked before the approved sample because they affect firmware, compliance, packaging and the receiving operation.
Wheel & tyre
City, trekking, off-road and fat-tyre directions
Frame architecture
Step-over, step-through and folding platforms
Firmware
Assist behaviour, speed cut-off and throttle logic by market
Utility equipment
Rack, mudguards, kickstand, basket and mounting points
Arrival format
Packaging and assembly level prepared for the receiving operation
CONTROLLED VEHICLE SPECIFICATIONMARKET-LEGAL CONFIGURATION
The destination market changes the product.
Firmware, labels, equipment and documentation are fixed at the start of the programme, then verified against the agreed market route.
| Market | Configuration direction | Standards |
|---|---|---|
| EU / EEA | Pedal-assist configuration prepared around the destination-market requirements | EN 15194 · CE |
| United Kingdom | EAPC-aligned vehicle direction | EN 15194 |
| United States | Class 1, 2 or 3 configuration selected with the buyer | UL 2849 · UL 2271 · CPSC |
| Japan | Japan-specific assist-ratio and product configuration | TS · BAA · PSE |
| Latin America / Brazil | Confirm local vehicle configuration, battery transport documents and CKD-kit feasibility before quotation | UN 38.3 · SDS / MSDS · project-specific import review |
PRODUCT DEVELOPMENT CAPABILITY
Move from concept to a controlled production product.
OEM/ODM support covers the work between a reference vehicle and a production-ready specification: design decisions, engineering review, supplier coordination, validation and launch support.
2D product definition
Turn use case, dimensions, key components, finish and commercial target into a clear product brief.
3D engineering review
Review architecture, interfaces, manufacturability and component packaging before a design direction is locked.
Prototype and validation
Use engineering, design and pilot builds to verify the intended product and production route.
Supply chain and after-sales
Coordinate approved components, controlled changes, spare-parts priorities and handover information.
PRODUCTION ROUTE
Where the order is built is also a configuration choice.
Wuxi, China
Product development, supply chain coordination and programme planning.
Nantong, China
Vehicle production, assembly and quality control for international programmes.
A BETTER FIRST QUOTE
Send the brief that drives the decisions.
We can start with very little. These inputs reduce the number of commercial and engineering assumptions in the first configuration.
- 01Target market and intended sales channel
- 02Target retail price
- 03Estimated annual volume and first order
- 04Product category or benchmark model
- 05Required launch window
- 06Any non-negotiable component or insurer requirement
- 07Brand assets and colour references
- 08Preferred certificate holder
FAQ
Questions buyers ask before the first sample.
01What is the difference between OEM and ODM at Mobimax?+
OEM starts with an existing Mobimax platform and adapts its brand, finish and available components. ODM develops a new product to the buyer's brief, including structural engineering, tooling and validation.
02Can we nominate our own motor, battery or display supplier?+
Yes. Customer-nominated systems can be reviewed for integration when the technical documentation and representative samples are available. The combination must still satisfy reliability and destination-market requirements.
03Can Mobimax support market certification?+
Yes. Certification planning can cover EU, US and Japan market routes. The applicable scope is fixed against the final vehicle configuration before testing begins.
04Can the same platform be configured for different markets?+
Yes, but firmware, labelling, equipment and documentation may differ by destination. Each market version is treated as a controlled configuration rather than a last-minute shipping change.
05Will components be substituted during production?+
Not without approval. A proposed equivalent is documented and reviewed before any change to critical systems such as the motor, cells, BMS, charger or brakes.
READY TO SPECIFY THE PRODUCT?
Bring the market.
We will structure the configuration.
Send your target market, product direction, volume and retail position to start a focused technical and commercial review.